New leadership role supports specification growth and commercial market expansion
Marietta, GA. – May 20, 2026 – FutureVu Brands, parent company of CoolVu Franchise, Impact Security, and Window Film Depot, has appointed Brett Hanley as Director of Architectural Markets. This newly established leadership role focuses on expanding the company’s presence within the architectural, specification, and commercial project sectors.
In this position, Hanley will lead the development and execution of a scalable national strategy designed to strengthen alignment between sales, specification development, marketing, estimating, and franchise operations. His responsibilities include enhancing A&E relationships, improving coordination of the commercial project pipeline, supporting specification-driven opportunities, and advancing FutureVu Brands’ portfolio of security glazing, smart glass, architectural finishes, and related building product solutions.
Hanley will also oversee initiatives related to specification platform adoption, targeted industry event participation, and modernization of franchise training programs to support long-term national and international growth.
“Brett’s industry experience in strategic growth and cross-functional leadership aligns well with the direction FutureVu Brands is heading,” said Jeff Franson, President and CEO of FutureVu Brands. “As we continue expanding our presence across architectural and commercial markets, his ability to connect specification strategy with business development will help strengthen our relationships, support our franchise network, and position our brands for sustainable growth.”
Based in Camas, Washington, Hanley has more than 28 years of experience in wholesale construction product distribution, strategic consulting, and sales and marketing leadership. Throughout his career, he has developed domestic and international go-to-market strategies, expanded sales networks, and led brand development initiatives across multiple industries.
“I’m excited to join FutureVu Brands at a time when the company is continuing to expand its influence across the architectural and commercial building industries,” said Hanley. “There is tremendous opportunity to strengthen specification engagement, support franchise and sales initiatives, and further position the company’s portfolio of innovative building product solutions within the design and construction community.”
About FutureVu Brands
FutureVu Brands is a diversified platform company advancing safety, sustainability, and performance across the built environment. Its portfolio includes industry-leading brands such as Window Film Depot, Impact Security, CoolVu, and LongVu Wholesale. Headquartered in Marietta, Georgia, FutureVu Brands serves commercial, institutional, and residential clients nationwide through integrated solutions that enhance building performance, occupant safety, and visual impact. Visit www.futurevubrands.com to learn more.
